
BaaS is not for Everybody
Embedded Finance or Banking as a Service (Baas) is an emerging focus for many organizations. There are hundreds of companies with large customer bases who are looking to monetize their relationships. And FinTechs, Processors and banks are lining up to provide payment solutions to satisfy that need. Whether it’s providing a loan during a real estate transaction or pushing an insurance refund directly to a customer’s bank account, they are plenty of opportunities to make paymen