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Smart Tools, Small Business, Big Results

You know how they say that it takes money to make money? While this is true, there are plenty of affordable (and sometimes even free) tools and services that you can use as a small business owner to further enhance your operation. Today, Payment Executive Global Payment Solutions shares a few of these.

Social Media and Customer Data Platform

When you’re marketing a business, the top two things that should come to mind are social media and a customer data platform. Social media, including Facebook and Instagram, is a far-reaching and powerful tool for getting you out into your customers’ eyes and engaging with them on a public platform. It’s free to open a social media account, and you can post questions, behind-the-scenes footage, and tell stories without spending a dime. Sprout Social notes that you can even post videos and photos to best showcase your personality.

A customer data platform is a type of artificial intelligence that pulls info from your customers/followers and helps target them with highly relevant marketing campaigns. If you’re not sure about a CDP, this page deserves a look. Ultimately, a customer data platform helps you give your customers more relevant content using real-time information based on their wants and needs.


If you’re looking to save time, there are apps and services for that, as well. One of these to consider is a formation service that allows you to establish your LLC without the inconvenience and expense of visiting an attorney. An LLC is a type of business structure that requires little in the way of paperwork, meaning your attention isn’t focused on red tape.

You might also consider hiring a freelancer – a freelancer is an individual that works for themselves and is a specialist in a field – that can take some work off of you. Publicist explains that freelancers also don’t come with a long-term commitment, but they can bring a fresh perspective to your business and fill knowledge gaps.


When you need tools that help you with your finances or money collecting, consider invoicing software or even an e-commerce store. Invoicing software can help you keep up with who owes you money and who you owe money to. Money explains that there are many services that won’t cost you a dime – most of these have paid options, as well.


Communication is essential in all businesses, but it’s not always easy. This is especially true if your staff consists of mostly remote workers or freelancers. To keep communication flowing, look for tools, such as Slack or Microsoft Teams, that allow you to meet and mingle online in real time. You should also make sure that you have a monitored email. Although many customers will appreciate instant messaging via social media, email continues to remain the communication platform of choice for those hoping for an official answer to queries. Your email should also be linked to your contact form on your website.

Running a business does not have to take a huge toll on your bottom line. There are many tools available, including customer data platforms, LLC formation, invoicing, and communication, that will offer benefits to your company and your customers alike. Before you make any decision, however, do your research so that you know exactly what you need and which services will have the biggest impact.

Payment Executive Global Payment Solutions is here to help with a wide variety of payment options. Questions? Please contact


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